With the competition getting tighter everywhere, an extra effort is required to come up with an effective online video marketing strategy that is worthy of recognition.
An online video strategy is comprised of the production, delivery and retention of the content. The delivery can encompass the delivery through a third party channel of a branded video. Delivery of the content should not be perceived as a passive activity. It is an active task that demands high levels of creative skills, production skills and the skills to work with a new media tool.
The production is the final step in a successful online video marketing strategy. It requires the mastering of production techniques such as post production editing, sound design as well as visual presentation.
Online video provides a great opportunity in delivering an interesting brand message. Content is delivered and retained through a variety of media platforms. These platforms include web video, mobile videos, branded videos, animated clips, and video ads. Content retention is a crucial factor in maximizing the effect of online video advertising and marketing.
The delivery of online video advertising and marketing is an active task in itself. You have to be ready to work with a new media tool, a new camera, editing tools, graphics, a brand message and the ability to collaborate with the client. It is thus important to be aware of the capabilities of an online video platform.
The content that has been used by online video platforms is produced in a variety of formats. These formats include web video, animated, vlog, animated web videos and flash-based vlogs. The distribution of content through online video channels is done through various methods such as digital distribution, DVD, Blu-ray disc, digital magazine and video on demand, and on-demand services, etc.
The production of online video adverts is done to promote brands. The brands that are the recipients of online video advertising and marketing campaigns are Volkswagen, Nike, Starbucks, Dior, Sony, Mercedes-Benz, Nissan, Audi, LG, Panasonic, BMW, Porsche, Hyundai, Sony Pictures Entertainment, Universal Studios, Paramount, HBO Now, Netflix, Hulu Plus, Spotify, YouTube, Netflix, Amazon Prime Video; amongst others.
In summary, online video marketing is the latest version of the traditional form of marketing. It is the medium that enables the brand to be directly contacted by viewers and listeners. It also enables the brand to be directly viewed by subscribers and customers.
There are a number of factors that go into making an effective online video marketing strategy. An effective online video marketing strategy makes use of several of these factors. These factors include brand messaging, content production, search engine Optimization, social media marketing, and monetization.
Brand marketing is an important marketing tool because it helps create a long lasting relationship among the users. In fact, many customers use the same search engines to search for the best products and services. Hence, this feature makes the service providers to be visible among the customers. Brand marketing helps create a good image about products while giving the customer a reason to recommend the product while recommending the brand. Brand marketing makes the brand visible among online users. This is the main reason why the company is looking for a good platform to promote the brand.
Content production helps create a good impression on the mind of viewers and listeners. Therefore, online video platforms have become the good medium to produce such content. There are plenty of options to express thoughts, opinions, and ideas and distribute them among online users. The company also makes use of this content during the review process to verify that there is no error in the information provided. The company uses online video channels for content review as well. As soon as there is any error in the information, a viewer or listener can make a complaint about it using online video channels.
Search Engine Optimization
Search engine optimization is a process of improving the results of web searchers to make them stay on your website longer. There is a need to stay on the top three search engines for the company but the actual goal is to make sure that you are visible among the top ten. Google, Yahoo, MSN, and YouTube are among the search engines that the company uses.
Social Media Marketing
Social media marketing is an effective online video advertising technique that helps build long lasting relationships between the company and the audience. The company uses the video pages of the websites of the stakeholders as the platform to provide the content to the viewers and listeners. Moreover, this social media marketing approach also helps create connections and strengthens the relationship between the company and the audience.
The company does not want the content to be used to promote the product and company instead they want it to be used solely for the purpose of informing. Therefore, the company makes it clear that monetization of online videos do not mean the same thing as monetization of traditional videos. For example, TV ads are monetized while videos become free for the viewers and listeners. Similarly, advertisements on video channels are not monetized and are also made available to the viewers and listeners for the purpose of educating them.